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Workshop

WK 39 - Share Your Science: Science Communication Tactics and Techniques

Thursday, August 10, 2023
10:00 AM – 11:30 AM PDT
Location: D136
Session Description: Effective science communication and engagement are critical for generating interdisciplinary research, engaging with non-scientists, and addressing societal issues. As we conduct rigorous science, it is critical we inform the public of its implications through engaging and accessible channels. This workshop will provide a hands-on experience through a series of activities for participants to hone their science communication skills to more effectively communicate their research to various audiences. This workshop will be an introductory level of science communication, for those just getting started or for anyone who wants to practice and receive feedback on their communication skills, no prior experience is necessary to participate. Participants will be asked to bring their submitted abstracts for their presentations during the meeting or write a paragraph about their research beforehand if they are not presenting. First, participants will swap their abstracts with another participant who will highlight any words, phrases, or sentences that they don’t understand. Then, participants will rewrite the marked phrases on their abstract with the intention of communicating their abstract with a general audience. Next, participants will repeat the exercise for a middle-school audience. Finally, there will be a brief discussion on various science communication strategies that participants can use (e.g. social media, blog writing, podcasts, etc.) to communicate their work. We will then break out into small groups to discuss effective communication strategies we can partake in based on time commitment, skills, and network. Each participant will complete the workshop with two brief narratives of their own research that are targeted for different audiences, as well as a concrete set of science communication skills and a curated list of science communication resources. This workshop will be useful to those interested in sharing their science outside of academia, to increase public awareness, gain funding or enhance interdisciplinary collaborations.